Areas of Cooperation Based on SWOT of Individual Sites
- Sharing of information – building trust and increasing cooperation
- Marketing-Signage
- Mapping of location of sites (marketing & education)
- Special events *
- Education
- Funding **
- Volunteers
- Developing partnerships
- Historical preservation – research, inventory of artifacts
– ensuring accuracy/integrity of story
- Getting local support/recognition
a) including recognition of privately owned sites not just municipally owned sites and/or not-for-profit sites
b) Recognition that sites are working collaboratively
c) Political support and recognition
- Collective programming
- Merchandising **
Communication
- Knowing hours of operation at each site
- Knowing services and facilities available at each site
- Having brochure of other sites available
- Building trust
- Increasing cooperation
- Communication among sites
- Identifying resources
- Local « experts »
- Information kits -develop
Education
- School groups (Boards of Education and teachers)
- Identify some people to be resource people – to work with teachers on education
- Work with boards to ensure accuracy of information, identifying black heritage in curriculum
- Develop education kit ex. « Learn not to Burn »
- kit used by fire departments to teach fire safety Better educate tourism operators, local politicians
- Ensuring consistency of story
1. general overall story
2. unique story of each site / community
- Recording it
- Inventory of artefacts existing at each site and collectively catalogue
- Conveying that it is a shared history
Marketing
- Trade shows / FAM tours
- Signage logos – common and identifiable
- Mapping idea
- Common web site
- Special events
- Black Heritage month
- Education for tour operators, volunteers
- Distribution list include all sites, tourism
- operators i.e. newsletter, broadcast fax
- Getting information into tourism bureaux
- Promotion of individual sites – cross marketing
Volunteers / Human Resources
- Includes human resource development
- Training for volunteers i.e. Super Host program
- Does each site have a succession plan on paper? to ensure information remains and is collected.
- Working with school boards to get volunteer students, coop students
- Opportunity for training workshops for staff and volunteers
- policy development
- administration
- Assistance with planning
- Identifying resources that exist to help achieve projects i.e. professional associations
- Tour of all sites for staff and volunteers of individual sites – so everyone knows what’s available at other sites
Funding
- Accessing funds for joint projects
- For network operations i.e. marketing coordinator, network coordinator
- Sharing information re: funding sources
- Merchandizing – generating revenue for network, example: Windsor producing a T- shirt
Partnerships
- Identifying potential partners i.e. professional Parme associations with resources to help
Research – Historical Video Preservation
- Providing each other with information we have
– shared history
- Access to information
- Genealogy
1. recording information on CD-ROM in case
records are destroyed
2. selling information
- Common site to store genealogy information
- Recording oral histories
- Caution – not everyone wants to give the
information – concern about use of information
/misrepresentation
- Promote importance of sharing information
